Data Analysis Project: New-Ark Shoes Ltd

May 12, 2022

Project Overview.

The same footwear retailer last time contacted me again. This time, they wanted to expand their business countrywide and they really what’s the chance for successful expansion. They realized that digital marketing is a hot thing right now and they would like to know how much they fair against the potential competitors. Firstly, they provided several likely customer attributes that might induce a higher sales and profit figure. Next, they proposed that the best way of filling the market gap was to analyse how customers comment under their product blog posts on Instagram. Sentimental analysis were carried out to determine what kind of products customers like / dislike and for what reasons.

Technical Skills Involved

1. Data Analysis & Predictive Business Intelligence
2. Multivariable Regression Modelling with SPSS
3. Data Cleansing by Alteryx
4. Word Cloud by Alteryx
5. Textual Sentimental Analysis
6. Word Cloud

Full Report Snap Shot

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